A brand refresh campaign for Bubble Yum that reimagines the brand through the playful narrative of the Bubble Gum Bandit, a mischievous character spreading bubble gum joy across the city. Through vibrant visuals, bold typography, and energetic storytelling, the campaign celebrates youth, self-expression, and the fun of blowing big bubbles.

A cinematic brand film and social campaign for Truth Initiative focused on preventing youth nicotine addiction. The project uses bold visuals and typography to explore influence and self-awareness while encouraging young audiences to make informed choices about their future.

An integrated marketing campaign for Twix built around the concept “It Takes Two.” The campaign transforms the brand’s classic left-versus-right identity into an immersive Twix Tournament, combining digital games, social engagement, outdoor advertising, and experiential pop-ups to create playful competition and shared brand interaction.

This project introduces a mental-performance and nutrition gel designed for equestrian athletes. Inspired by the insight that “energy without control is chaos,” the concept positions the product as fast-absorbing fuel that helps riders channel pressure, maintain focus, and perform with confidence in high-stakes competition.

This project develops a visual campaign for CWD, a French luxury saddle brand known for precision craftsmanship and equestrian innovation. Through refined typography, bold imagery, and minimal design, the campaign highlights the harmony between rider, horse, and equipment while emphasizing performance, balance, and premium craftsmanship.

This print advertising campaign for BIC Cristal draws inspiration from the expressive line work of Keith Haring to celebrate creativity and accessibility. The concept, “Lines of Life,” transforms the simple act of writing into a visual expression of individuality, highlighting the pen’s role in everyday creativity and cultural connection.